Shae Frichette

The VinoKarma Project sits down with the bold and fabulous Shae Frichette, the Co-Owner & Co-Winemaker at Frichette Winery in the Red Mountain region of Washington state.

The fearless Shae stepped into her own as a winemaker first by flipping a coin with her family, and then by connecting with a community of Black female winemakers to bring her passion project to life! We talk about diversity and inclusion in the wine trade and how much power the consumer has in elevating brands with which they identify.